The Name Change Is a Strategy Statement
In early 2025, Zomato Ltd officially renamed itself Eternal Ltd on stock exchanges. The Zomato app and brand remain unchanged for consumers — but the parent company that investors own is now called Eternal. This is not cosmetic.
The name signals that the listed entity is no longer just a food delivery company. It is a holding company for multiple consumer internet businesses — Zomato (food delivery), Blinkit (quick commerce), Hyperpure (B2B food supply), and District (entertainment and ticketing). Each vertical is large enough to be its own company.
Blinkit Is Now the Crown Jewel
The most important number in the Eternal story is not food delivery revenue. It is Blinkit's implied valuation — $13 billion+ as a subsidiary, with 24M active users and 1,000+ dark stores. Blinkit had its first profitable quarter in late 2024 — a milestone that fundamentally changed how the market values Eternal.
Some analysts now argue that Blinkit alone justifies Eternal's entire ₹2 lakh crore market cap, which would make the food delivery business, Hyperpure, and District essentially free options in the portfolio. That is a remarkable turnaround for a business that many wrote off as an overpriced acquisition when Zomato bought it for $568 million in 2022.
What Eternal Is Building Toward
- District (Events & Ticketing). Eternal's newest bet — competing with BookMyShow in entertainment ticketing. Still early, but the distribution advantage from 500M+ Zomato users is enormous.
- Hyperpure. The B2B food supply arm that sells fresh ingredients to restaurants. Quietly becoming a large business and a key margin contributor.
- International. Zomato has historically struggled outside India. The Eternal era may see a more disciplined approach to specific international markets.